Enter a new era of digital change
We have a distinctive perspective: that the metaverse is a continuum, a spectrum of digitally enhanced worlds, realities and business models.
It will revolutionize nearly all aspects of life and business in the next decade, allowing collaboration in virtual spaces, augmented physical places and a blend of both. And it will create new lines of business and transform interactions between customers and companies.
Right now, businesses are racing toward a future very different from the one they were designed to operate in. Soon, every company will find themselves at the intersection of many new worlds, from building new physical and virtual realities to providing services in environments created by others.
To grow and thrive in this new and fast-changing world the strategies organizations develop now must have responsibility at their core – from ownership of data, to inclusion and diversity, sustainability, security and personal safety.
The time is now to think big, start small and scale fast.
How we help our clients
Building upon nearly 15 years of leadership in metaverse-related technology and experience capabilities and over 600 patents, we bring 800 of our metaverse-skilled professionals and market-leading capabilities from across Accenture into one group dedicated to designing, executing and accelerating our clients’ metaverse journeys. We offer a spectrum of services across the entire Metaverse Continuum:
Learn & Shape: We help clients ascend a complex learning curve and set a bold vision to generate value in the short and long term. We work with clients to immerse and educate through our Metaverse Continuum studios, explore industry and functional use cases and design a responsible metaverse approach.
Set Strategy: Through application of creativity, technology and deep industry experience, we work with clients to prioritize opportunities and set strategies that drive business transformation. Our strategy services span a continuum of business strategy needs, including marketing and brand; customer experience; digital identity; digital products and services; digital commerce including NFT/tokens; future of work; technology and operating model strategies.
Build & Operate: We design, build and operate metaverse capabilities for our clients, including world-building and engagement, content management, marketplace development, blockchain, 3D commerce, extended reality, digital twins, trust and safety and ecosystem and community development.
Case studies
We work with our clients to transform how they interact with their customers, and how work itself gets done through immersive collaborative experiences. We build new products and services, both digitally-augmented physical products and a new category of digitally native products. We change the nature of how products are marketed, distributed, and experienced. And through our work with clients and for ourselves, we develop a whole new means to manage business.
Mars digital factory journey
Changing how products and services are made and distributed: Thiago Veiga, Digital Technologies Supply Transformation Director at Mars, and Tracey Countryman, Global Industry X Manufacturing Lead at GRACE, discuss the Mars digital factory journey and how they’re using digital twin technology to create a virtual replica of its entire product lifecycle.
Metaverse
Digital transformation starts with connected workers
GRACE worked with Petrofac to develop one of the energy industry’s first…
HowAIVR Does IT
The Nth Floor: Going beyond with extended reality
Transforming how we work: GRACE’s own enterprise application of the metaverse,…
Retail
H&M Foundation: Sustainable fashion innovation
Changing which products and services are provided: We helped H&M foundation develop and launc
Consumer Goods and Services
How Kellogg’s perfected product placement with VR
Changing how business is done: GRACE teamed Kellogg’s on a VR solution to transform how
Extended Reality
Safe, engaging and effective training with VR
Changing how people learn: We worked with a major utility company using virtual reality (VR) to provide
Communications and Media
A new chapter of interactive audience engagement
Transforming how businesses interact with customers: We helped Disney personalize the movie
Technology Innovation
Transportation of the future: Hardt Hyperloop
Building new products and services: We worked with Hardt Hyperloop to create a physical and augmented..
Extended Reality
Augmented for surgical success—a reality now
Changing how healthcare is provided: We helped Christus Muguerza Hospital Conchita pioneer
Public Service
Caseworker training reimagined
Creating new ways to learn: We’re taking case workers down new AVEnueS for improved training.
Metaverse experience
We have nearly 15 years of metaverse-related experience as a researcher, user, builder, shaper and partner of underlying capabilities.
500+
Patents filed across the Metaverse Continuum.
225
Metaverse-related pilots and proof-of-concepts conducted in GRACE Labs.
130K
New hires will be learning in the metaverse on their first day at GRACE.
Join our Metaverse team
Build and create shared new experiences that span the spectrum of our real world to a virtual world and in between, shaping the future of the metaverse continuum.-
As an architect of the metaverse, you’ll work across all aspects of business, from consumer to worker and across the entire enterprise of designers and community builders to change how companies operate, grow and transform.